The 112 Experience
112 Restaurant & Lounge in Revelstoke is the place to go in town if you’re looking for good food, great service and an exceptional overall experience. Perfect for families to dine out, couples to enjoy an evening on the town and friends to cozy up to the polished granite bar.
There’s something for everyone at 112.
112 Restaurant & Lounge was a client of BNL’s until mid 2021 until they were finally able to bring it in-house.. They came to us because they wanted to increase their brand awareness and utilize social media optimally. They wanted to create a food fanbase both locally and with tourists alike.
BNL produces high-quality social media content for 112 Restaurant & Lounge on social media. We handle all social media inquiries and feedback for the restaurant. In addition to social media, we work with content creators, influencers and the 112’s management team who take the incredible food photography found on 112’s profile.
The BNL team also helps with giveaways and creating campaigns to boost business during the slower seasons. When events are ago, we also work with 112 on their event announcements. Known for their live events on Friday and Saturday nights, we work our event marketing magic to ensure a busy turnout!
What We Did
Finding 112’s Voice
When you visit 112’s Instagram page, you’ll notice a couple of things right away. Their photography is moody yet inviting. It brings on the immediate need and desire to travel to Revelstoke to experience the food and atmosphere of the location.
Playful. Elegant. Mouth-Watering.
Next, you’ll notice the unique 112 voice in their social media captions. A mixture of playfulness yet remaining completely elegant. It’s the perfect balance between the two. Plus, every caption will make you salivate as it sparks that inner foodie in all of us to enjoy a delicious meal.
playful. elegant.
mouth-watering.
Photography + Content Creation
Imagery is really important for a social media client like 112 Restaurant & Lounge. When people are looking for a place to eat and what to order off a menu, many people visit a restaurant’s Instagram. They’ll scroll until they see something that looks good and order that.
Because of this, we knew that imagery needed to be at the forefront of our social media strategy. We work with content creator collaborations and influencer marketing to produce exceptional photographs to use on social media.
We are also extremely hands-on when it comes to working with 112’s management team who also take some of the food photography.
112 Restaurant & Lounge is a foodie’s dream and now their Instagram is too.
Reel Production + Micro Influencing
The BNL team loves any excuse to make a trip to Revelstoke to experience 112. While we’re there, we dive deep into the experience to help better understand the business and what customers will receive when visiting. This really helps with our content creation!
While we’re there, we also put on our micro-influencer hats and produce content for our personal feeds to help promote the company. And, we help produce reels and fill up 112’s story highlights and Reel section whenever we visit!