5 Reasons Why Shopify is 2020’S eCommerce MVP

When it comes to finding the right website builder for your business, there are a few that pop up. For the past couple of years, you probably have heard of Shopify. Shopify is a popular eCommerce platform that allows businesses to build a website with ease to sell products or services through it. In this article, we’ll discuss five reasons why we believe that Shopify is the platform to choose when building your online retail business.

Shopify Shows Success.

Shopify powers over 800,000 businesses online including eCommerce mega-companies like KYLIE, Tesla and Red Bull. We’ve also seen the rise of many local B.C. companies using Shopify too, from startups to franchise, showing how versatile the platform is. While there are other eCommerce options, this platform is leading the way in overall growth and movement and we’re excited about it.

The platform recently announced some major new updates which increases the overall appeal to this platform as well.

Tipping Feature

Merchants are now able to enable tipping during checkout. Or, instead of tips, it can ask for donations to your business or favourite charity.

Express Theme

The express theme is designed to help non-traditional eCommerce websites like restaurants create an online store quickly and easily.

Curbside Pickup and Local Delivery

With COVID-19 changing our whole world, merchants can now offer flexible and contactless free shipping options. This is a huge win in our books.

Shopify Treats Merchants to Benefits.

Benefits are important. So important in fact that companies will compare platforms and determine which one they’ll go with based on what they receive as perks. Shopify takes really good care of their merchants.

Quality Support 24/7

The support feature is fantastic with Shopify. Their customer support staff is always available, quick to respond and will work at resolving all issues.

Hosting Software

Shopify takes care of all the technical maintenance of running a digital-first storefront. When you partner with Shopify as your eCommerce platform, your plan will include website hosting and the necessary security certificates like an SSL.

Integration Capabilities

Shopify allows merchants the ability to connect to other marketplaces and social networks. This platform is also one of the first to allow storefronts to synchronize their online Shopify stores with Amazon. This is huge as this allows Shopify stores to be seen on one of the biggest websites worldwide.

In addition to integrating Amazon, it also has the ability to integrate social media channels as well as bookkeeping and accounting apps.

Discounts and Server Costs.

Money makes the world go around and we know our clients want their money going to the platforms with the best return. Many businesses are put off when they see the high costs associated with servers and hosting. Luckily for merchants, Shopify maintains the server which means there are different affordable plans that will fit all budgets. Shopify is free for 14 days and then plans range from $29 to $299 a month.

If you purchase your Shopify plan on an annual payment, you’ll also receive a 10% discount And, If you purchase your plan biennial, you will receive a 20% discount.

Security is Priority.

When companies offer eCommerce options online, it’s their job to ensure customers that their personal information will not be stolen. With Shopify’s global hosting service, they have people monitoring the network 24/7 for any attacks and to help customers deal with any problems.

Shopify merchants can opt for an SSL certificate or even PCI compliance to accept credit cards and store sensitive information without having to know all the technical details.

When a company’s eCommerce store in Shopify is safe and secure, customers will feel more comfortable inputting their payment details online. Shopify currently supports more than 70 international payment gateways. And the best bonus… if people aren’t comfortable putting in their credit card information, Shopify offers PayPal as one of their default payment providers.

Say Goodbye to Abandoned Carts

You’ve been there. You’ve clicked onto an online store, put items into your cart and then exited the website. Why?

When a retail business uses Shopify as their eCommerce platform, Shopify is committed to lowering the number of abandoned carts. This platform has the ability to help merchants seduce customers by adding exit offers and discount codes throughout the checkout process. The platform is also able to display the security badges we spoke about earlier to remind customers that their sensitive and personal data is safe.

Shopify tracks abandoned checkouts without the customer having to create an account. This information isn’t always available with other eCommerce platforms and allows businesses to learn why people are abandoning their carts. It also helps offer them something to encourage and persuade them to complete the checkout process.

Shopify is the ECommerce MVP of 2020

While there are many different Commerce platforms to choose from, we think that Shopify is the best one out there and the one we recommend to our clients. Not only does it provide safety, security and different integrations, but it’s affordable for clients who are just beginning their eCommerce journey.

If you’re interested in growing your business online, reach out to us today and let’s chat. We’d love to partner with you to create an eCommerce strategy that not only works but thrives in this digital space.

And, don’t forget that if you’re ready to sign up with Shopify today. You can receive your first 14 days for free by clicking on the link. Sign up and start making your eCommerce dreams a reality.