7 Benefits of Hiring a Social Media Management Team
We often get asked why people should hire a social media management team. It’s questions like this one that gets us so excited for what we offer our clients! Social media success takes a lot of time, commitment, strategy, daily engagement and check ins. People may think that having a social media strategy for business is easy, but if you implement the strategy the wrong way, it could actually be counterproductive.
Hiring a team of professionals allows you to focus on the bigger business picture while knowing that your social media will be taken care of! In this article, we’re going to discuss 7 benefits of hiring a social media management team.
1. You get a team of professionals
At BNL Media Consulting, you are not only hiring one professional social media manager. You’re hiring a group of women who have honed their skills throughout their careers and are giving you all their knowledge together. Essentially you’re getting a whole team of experts for the price of one!
2. Helps to drive targeted traffic to your business
Social media management companies know how to target the correct people to drive traffic to your website. Hiring a dedicated team to handle your social media allows you to continue with your tasks knowing that they’re boosting business on the different platforms. Our team at BNL has expert experience driving the right people to the right businesses. This happens through influencer collaborations, community engagement and a few other BNL secret sauce ways too!
3. Consistent social media content
Here’s the thing, if you aren’t posting regularly on social media right now, your posts aren’t showing up in feeds. As the algorithms are constantly changing, the only way to stay on top of it is to be posting consistently on social media.
Oftentimes we see that when businesses handle their own social media, it is always at the bottom of their to do list. Which means it never gets done. Or, it never gets done properly to actually be a useful marketing and sales avenue. By hiring a social media manager, we ensure that you have posts going out every week that are both engaging and relevant to your audience.
4. Someone to respond to messages and comments
Did you know that liking and replying to comments on social media is a huge part of a social media strategy? When your audience feels like they can message you and receive a reply, they’re more likely to stay local supporters.
A social media manager will be responsible for handling comments and replying to any questions followers may have. In addition to that, if there are comments or questions deemed urgent, they will let you (the client) know that these need responding to and will forward them off. This allows you to know nothing is being missed and that all of your customers and followers are being looked after properly.
5. Builds a good relationship with the community you’re in
One of BNL’s core values is community. We thrive in community settings. Achieving a community online is something people want, but sometimes don’t know how to achieve. With our help, you’re able to access a growing community while engaging with the physical community your business is in too.
We work hard on committing time to engage, respond and follow relevant people in the community. Everything we do comes back to the community.
6. Brings more sales to your company
Hiring a social media management team will bring in more sales to your business. The high majority of leads can be found on social media nowadays and with the right strategy can become paying customers with the click of a button! And if you’re a brick and mortar store that is looking to transition into the digital world, we help with that too!
We create strategies for clients to promote their e-commerce stores while encouraging people to continue visiting in-person as well. We understand the right way to influence your customers buying decisions.
7. It saves you money
Yes, you heard that right! It actually will cost you less to hire a social media management team. Integrating social media management into your in-house marketing department will only end up costing you more in the long run. Plus, your team may actually achieve less because they’ll be splitting up their responsibilities.
When you put social media on an in-house team member, you have to consider two big things:
a.) Their role within the company changes and how that changes timing with certain tasks.
b.) They will have to do some intense social media courses and training if you’re hoping to achieve the same results as if you were to hire a third party team. Some of these courses will cost you money in addition to your employee’s salary as well.
When you hire a social media management team, you’re benefiting from the effort of an entire team, not just one person.
Learn more about BNL today!
If you’re ready to hire a professional social media management team to manage your social platforms in 2021, reach out to us today!
At BNL, we work with businesses to help grow their companies digitally through the use of social media. We write, schedule and post social media weekly as well as do the engagement that is often looked over but 100% necessary.
Send us a message and let’s chat about how we can help your business achieve greater success this upcoming year.