How You Can Get Out of the Box With Advertising with Car Wraps
Learn to market at scale with car wraps, plus our tips on getting creative with your marketing!
Marketing is changing! At one time, this was a fairly straightforward industry. But with each year, marketers dream up more methods of grabbing (and acting on) customer attention.
While a lot of work and focus goes into advertising found ‘in-home’ (this means social media, web ads, TV commercials, etc.), it’s important for brands to be putting themselves out there through as many channels as possible. And with a marketing landscape as busy and cluttered as ours, it’s a good idea to be on the lookout for uncommon approaches that can help set your brand apart from the rest.
Right here in BC, we’re seeing a rise in alternative marketing tactics. Whether it’s a Kelowna winery partnering with influencers for content marketing or social media giveaways to boost online presence, people are trying out tons of new approaches for marketing their businesses.
One new marketing strat that we’ve been noticing lately is offered by Wrapped: an out-of-home media campaign company that supports Canadian businesses and Canadian gig economy drivers at the same time. So what does Wrapped have to offer small businesses like yours? Is it worth taking the leap on an unconventional marketing strategy? Let’s have a look.
What is Wrapped?
Wrapped is an advertising agency with a specific and interesting niche: gig economy vehicles. Wrapped is in touch with more than 100,000 drivers for SkipTheDishes, Doordash, Lyft, InstaCart, Uber, and more. As you probably know, these services have been exploding in popularity, with more Canadians than ever taking advantage of the platform for food and rides. Wrapped places branded car wrap ads on these cars, transforming them into mobile billboards that are seen throughout the city on a daily basis.
Services like these can be huge for brands. Here are some key facts about car wrap ads:
Depending on the city and route, a car wrap could get anywhere from 60,000 to 150,000 impressions per month
On average, a car wrap generates 20-50 impressions per kilometre driven
Recall rates for info on a car wrap can be as high as 97%
Car wraps last an average of 5 years, with the average cost being just $0.04 per impression
Naturally, drivers also benefit significantly from working with Wrapped. For each kilometre they drive, they earn an extra amount of passive income, helping them to offset the expenses of working with their own personal vehicle. Since drivers will be out on the road regardless, there’s no reason not to take advantage of a deal like the one offered by Wrapped.
Wrapped’s main markets are in Toronto, Montreal, Vancouver, Edmonton, and Calgary, though these vehicles can also have a huge impact in smaller markets since a smaller fleet of vehicles can saturate the entire market! Wrapped has seen recall rates as high as 42% in smaller markets like Cochrane, Alberta. We expect to see this service continue to expand into new markets along with the growth of food delivery and rideshare apps.
Benefits of Getting Creative with Your Marketing
Now, we’re not saying that every business needs to sign onto Wrapped and start repping their brand on Ubers across town. However, this is your sign to start being more open-minded about the way you market your business. Gone are the days when renting a big billboard would naturally pay for itself. Now, you need to get creative with your strategy, employing interesting, uncommon methods that grab attention from the get-go.
In the case of Wrapped, the results speak for themselves. According to a 2019 Study done by Nielson, their ads had the highest recall rate (64%!) of any mobile out-of-home advertising method. They also offer in-depth insights that allow businesses to measure their success via cutting-edge reporting, allowing them to make changes and customizations as needed throughout a campaign. They even design and perfect your ad themselves, ensuring the finished product looks great and represents your brand properly.
This is just one example of a cutting-edge marketing strategy. Throwing an ad on your car is one thing—but what about on the vehicles of the 13% of Canadians who report being a part of the gig economy? Imagine a whole legion of vehicles going on unique routes through the city each day, spreading your brand along the way, and you can begin to see why this method has already begun to take off.
Think Outside the Box With BNL
We live in a post-billboard world now. And we’ve seen that firsthand through our work on social as well. Just as with Wrapped finding new opportunities for advertising in our shifting economy, BNL has developed new strategies and methods to help our clients stand apart from the rest on social media. These include:
Influencer collaborations
Giveaways and contests
Viral marketing
Brand collaborations
Engagement for user-generated content
And much more!
Marketing is changing, but that doesn’t have to be cause for concern. When you keep up to date with the latest shifts in the industry, you can hop on trends, forecast big changes, and stay on top of your game. If you’re looking for a source for the latest in all marketing news, you can pop over to our Instagram and drop us a follow. Plus, don’t forget to sign-up for our email list on the homepage of our site!