Intuitive Marketing: How to Tap Into Your Unique Gifts as a Marketer

When we discuss marketing, the conversation often centres around the tangible. Analytics, data, insights. These objective, countable statistics are the number one way that we measure our progress. This means watching your Reel view counts climb, counting clicks on every sponsored post, and tallying up the final sales generated from your conversion campaign. 

These numbers help us strategize and adapt as we shoot for the social media stars. But they don’t account for one of the simplest yet most powerful aspects of the human mind-body connection: our intuition.

What Intuition Means (To Us)

People have many names for intuition. It’s a hunch, an inkling, a gut feeling. Intrinsic knowledge stemming from a connection to something deeper and wiser. Some people connect their intuition to spirituality, believing intuition comes from a greater power. Others look at it psychologically—our mind interpreting subtle signs subconsciously. 

No matter your connection to intuition, you probably use it daily without realizing it. But what if there was a way to harness the power of this unique trait for something more than making split-second decisions or reading a first date’s body language? 

The Intuition-Business Connection

We believe that intuition is more than a nice-to-have for marketing. When it’s used with confidence and clarity, it can play a starring role in social media success. 

Marketing is about driving sales and generating leads, but it’s also about connection and emotion. It’s about telling a story that people can identify with, appealing to the right feelings, and positioning yourself as the answer. It might sound like a straightforward process when it’s written out like that, but it can turn out to be quite touchy-feely as you experiment and adjust. People are complex, emotional beings. And the way we bridge the gap from that ‘soft’ side to the more rigid elements of marketing is with our intuition.

So what does intuitive marketing actually look like? The tricky part is that no two people will go about it in the same way. That’s because it’s all about tapping into your unique gifts and abilities (plus the one-of-a-kind way your brain works) to guide your choices. To help explain, let’s look at a few ways you might already be using your intuition for your business without realizing it.

Your Daily Routine

If you’ve been in business for any amount of time, you’ve had to create a rough day-to-day routine and stick with it. While everyone has their own routine that works for them, consistency, discipline, and hard work are non-negotiables when it comes to running a successful business. Knowing this, you’ve intuitively found your sustainable daily rhythm, which has allowed you to get as far as you have!

Brand Visuals

Whether you recently started a new company or have just done your fifth rebrand, aesthetics are a great example of mixing intuition and business. Art (yes, we’re calling brand visuals art) is deeply subjective, and no two people will have the same response to a piece. 

Visualizing your brand is a delicate balance of identifying your company, your values, and your offerings, while also catering to the specific market you’re trying to reach. While there’s some intuitive visual shorthand that we entrepreneurs have developed over the years (like how gold serif font often indicates luxury), there’s always room for new ideas. The only way to discover them is through your intuition, allowing your instincts to guide the visual direction of your brand.

Finding New Leads

Everyone has their own approach to finding new business. And consciously or not, you’re probably already intuiting the best way for you. 

We all have our strengths and weaknesses, especially when it comes to social and professional skills. Perhaps you’re not the world’s best writer, but you’re great at talking to people in person. When you’re on the hunt for leads, you’ll probably find yourself signing up for more networking events and making fewer LinkedIn posts. That doesn’t mean you’re less productive than someone who does both. You’re simply using your intuition to focus your energy on the methods that get results for you.

Connecting with Your Work

When you got into business, you didn’t just pull a profession out of a hat. Whether you install air conditioners or paint portraits, something guided you to the path you’re on now, and you wound up getting so good at it that you became a professional. It started as a novelty, then a curiosity, then an interest. But now it’s a career, a passion, or even a way of life.

Logic, data, and analysis play a part in finding your career, but so does your intuition. You connected with your work and followed your gut to get where you are. And even if there were obstacles, detours, and setbacks (which we’re willing to bet there were), you stuck with it, knowing instinctively that it would work out if you just kept going. That’s intuition in action.

Using Your Intuition in Your Marketing

With a better understanding of the way our hunches can connect to our work, how do we apply these lessons to marketing specifically? To get the best results, you’ll need to develop your own specific process—one that lets you use your strengths to your advantage. If you’re not sure where to begin, let’s look at a few broader ideas to use as jumping-off points.

Scroll Less, Post More

You heard us! Take a look at your screentime app and check how many hours you spent scrolling on Instagram, TikTok, and Facebook last week. How much of that time would you say was spent creating and posting? Odds are, most of it was spent consuming other people’s content.

While consuming content on socials is a great way to generate new ideas and create engagement with other accounts, the saying ‘too much of a good thing’ can easily apply here. Rather than spending hours hunting for trends, memes, and ideas to inspire you, try to spend a little more time creating posts with your intuition. 

Not every post will succeed, but that’s ok! Use your instincts and your insights to fluidly create, reflect, and adapt your approach. Give yourself the freedom to post without the pressure of perfection! It might just transform your marketing process.

Let Drafts Marinate

As any writer will tell you, there’s no rushing the draft process. We can spend hours and hours perfecting a blog post or Instagram caption, but there’s often no replacement for taking a little time away, coming back, and looking at it with fresh eyes. By creating some posts in advance, you give yourself the chance to reapproach your work, use your intuition, and hone your message.

Break Up Long-Form Content

If you create long-form content of any kind (e.g., podcasts, blog posts, long videos, articles, etc.), they can be an incredible resource for social media marketing. For example, find the main points of your article and transform them into individual text graphics to post on Instagram throughout the week. Chop up your video into the most engaging, self-contained sections, add captions, and turn them into short-form content for TikTok. 

Intuition is essential for this process. With your knowledge of the subject, you’ll know how to break up these longer pieces into bite-sized chunks, offering enough to be satisfying while also holding enough back to be enticing.

Draw Outside the Lines

Brand guidelines can be a big help for ensuring consistency across platforms, but they can sometimes get a little restrictive. If you find yourself feeling trapped by your self-imposed rules, why not break a few? Consistency is important in marketing, but so is surprise. Occasionally delivering some kind of marketing that’s outside the norm for your brand can have huge results. How are you going to subvert expectations and deliver something surprising? It all comes down to your intuition.

Let Business Guide Your Marketing (And Vice Versa)

Generally, marketing comes after business. You build up your company, develop what you have to offer, and then create marketing to advertise it. But what if you allowed your marketing to guide your business, too?

If you find that marketing your work is beginning to feel like a tiring chore instead of a rewarding process, it doesn’t necessarily mean you’re not cut out for the job. It could be your intuition telling you that the marketing isn’t the problem—it’s the offering. 

Now, marketing anything feels like work, so we’re not saying you should can your whole business model just because you’re too tired to make a Reel. But if you realize that you prefer the process of marketing one aspect of your business to another, pay attention. It could be your intuition encouraging you to make a slight change of course.

BNL: The Intuition Agency

If you didn’t know, BNL stands for ‘Breathe, Nourish, Love’, not ‘Brand Networking, Logically’ or ‘Boring Newsletter Laboratory’. We chose these words to represent ourselves because they’re deeply connected to our intuitive sides. They represent the soft, intangible skills that are so often forgotten in the hustle of chasing ever-bigger social media numbers.

When we approach social media as a living, breathing entity, the entire marketing process shifts. Rather than a rigid grid of manicured carousel posts and fluctuating view counts, it’s an organic part of your business, guided by emotion and instinct just as much as algorithms and keywords. By harnessing your intuition and allowing your marketing to ebb and flow with you, you’ll find it easier to spread your message, heighten your brand, and grow your business, with a far lower risk of the all-too-common social media burnout.

Of course, we’re not saying you should abandon data-driven decision-making, but rather, use it in tandem with your sixth sense, helping you get the best of both worlds. If you’re looking for support in this area of your business, helping you bridge the gap between this left-brain, right-brain duality of social media marketing, our team is here to help. If you’re ready to see the lasting difference that intuition in marketing can make, we’d love to chat. Drop us a line today to book a discovery call and learn how to unlock the potential of your intuition!