Every child deserves our very best.
The Child Advocacy Centre of Kelowna is a community of hope. A community where children can feel safe, believed and nurtured. CAC provides necessary support services to those in need of it the most. Their work and success depend on the generosity and support of partners, community, donors and funders.
BNL has been working with CAC Kelowna since late 2019. They came to us to grow their social media presence in an honest, authentic way while knowing these topics can be hard to talk about. We’ve worked with them to utilize their digital voice in the right way to encourage others to learn and donate to children in need. It’s about being part of the solution, not the problem.
How We Helped
BNL produced high-quality content for CAC Kelowna on social media from 2018-2023 until they were able to finally onboard it in house because they grew so much! We handled all social media inquiries and Facebook and Instagram feedback for the organization. We ensured that posts were educational, digestible and promote the necessary programs and services CAC Kelowna provides to the community in a way that doesn’t overwhelm followers.
BNL helped facilitate the important posting of a local UBCO student’s research. This student analyzed hundreds of sexual abuse cases in combination with the RCMP and the CAC. With the research completed on cases that happened right here in Kelowna, we were able to provide accurate data to our followers to help them understand why CAC programs are necessary.
In our last year together we worked with CAC to encourage businesses to choose the CAC as their charity of choice. We showed businesses small ways they can get involved through Facebook and Instagram. It didn’t have to be large sums of money, even $5 helped and we use this type of content to motivate people to show up for children in need. CAC is now one of the top charity of choices in Kelowna and we love knowing that the organic social played a very key role.
Honouring CAC Kelowna’s Voice
The work that CAC Kelowna does is critical to children’s well beings but can include topics that are hard to talk about. Finding CAC Kelowna’s voice was an important task when beginning to work together. We didn’t want to shy away from conversations that need to be had, but we had to speak in a way that helped others get comfortable with the topics as well.
Kind. Educational. Approachable.
By creating a gentle voice that encourages the readers to stick through the hard topics because the children are experiencing these hard things promotes vulnerability and growth in the people who donate and make the CAC programs possible.
kind. educational.
approachable.
A Word From CAC Kelowna
“BNL came to us a little more than 2 years ago, before I even really knew that I needed them. Megan was inspired by what we do and suggested she and her team could help us grow and educate our community of support. In the two years since, the team at BNL have become trusted partners, allies and friends. I trust them the way I trust our own onsite team members, they are our team, they just work off site!
The truly remarkable thing about BNL is their commitment to understanding the content and world of their clients. They immerse themselves in the language, intricacies and nuances of what we do. And our space is uniquely complicated. I am in awe of the depths that the team has gone to understand the nature of our work and their dedication to uncovering appropriate content that aids in our efforts to educate and inform.
With the support of BNL we have built our support base, connected with the community and expanded our audience beyond what we could have imagined in such a short time.
Our team would not be complete without them.”
Ginny and Sarah from the CAC with Jillian Harris
Team Jilly at the CAC in Kelowna