Celebrating your honest beauty
Honest Boutique is a clothing store that is more than just another shop in Kelowna’s downtown core. When you walk by the entrance, you can tell how bright, unique and welcoming it really is. We wanted to ensure that same feeling when visiting Honest Boutique’s social media channels.
Honest Boutique was a client BNL Media Consulting from 2019-2023. We had worked together to implement social media shopping, influencer marketing, growing their online presence and amplifying the brand’s voice to where it is today and were able to off board and train their staff to fully take it over once they scaled to the perfect point to do that.
What We Did
BNL helped produce high-quality, trendy social media content for Honest Boutique on Instagram and Facebook. We handled all social media inquiries and questions that come to the different platforms. BNL prepared all posts for Instagram and Facebook shopping. So, those people who weren’t able come into Kelowna, were able to shop the store online
We also worked one-on-one with Honest Boutique’s owner, Deana, to find her voice on IG stories and Reels as she continued to become a strong local business influencer and female business owner in Kelowna through Honest’s growth and success.
Finding Honest’s Voice
If clothing could talk, Honest Boutique’s would say a lot! This boutique is fun, trendy, inclusive to all and welcoming. When you visit Honest’s Instagram and Facebook, you’ll want to go on a shopping spree!
Fun. Stylish. Inclusive.
We knew how important it was to showcase the beautiful clothing, Deana’s loving energy, and what Honest Boutique truly is all about. Women deserve to feel beautiful. Inside and out. And, this store helps women feel that way from well-fitted clothing that is both stylish and timeless.
fun. stylish.
inclusive.
Finding Deana’s Voice
For many clothing stores, the owner isn’t the star of the show, the clothing is. But with Honest Boutique, both the clothing and Deana are in the spotlight.
Before BNL Media Consulting worked with Honest, Deana wasn’t the feature of Honest’s social media accounts. Now, she gets stopped on the streets of Kelowna regularly because her followers recognize her gorgeous long blonde hair, stylish clothes, and vibrant smile from a mile away.
We worked with Deana on what type of content to produce while showing up in front of the camera, encouraging her to show up daily with all the reasons why she should be in the spotlight and we also became her biggest cheerleaders as she started to learn what it takes to be the influencer she is today!
BNL absolutely loves seeing Deana shine on social media. Together we got really clear on her audience, how she wanted to show up online and how to integrate her personal vibrancy into what the Honest Boutique brand has now become.
Being Found By Influencers
Fashion and influencers go hand in hand. Creating influencer relationships through Honest Boutique was one of the best ways to grow this account. Influencers began tagging the store on their #OOTD photos and soon after that, traffic started to increase!
We know that influencers are more than the photos they share, so we ensured that every influencer relationship was one created on shared interest, a love of inclusive fashion and supporting local.
Click on Honest Boutique’s tagged photos on Instagram and you’ll see just how the world of Influencer Marketing works!
