Living in Balance Seminars
Success the Women’s Way.
Living in Balance (LIB) is a different kind of business mentorship. It’s designed for women entrepreneurs and was created by women with over 38 years of incredible success in the business world. Living in Balance is a huge part of BNL Media Consulting’s success over the years and has been a client since 2018.
How We Help
BNL has helped Living in Balance establish its story online after 30 years in business without having too much of a digital presence. We helped with that transition slowly and carefully to ensure that their brand messaging was clean and that the story was told accurately.
Their social media has turned into a social proof tool for referrals and a place where they can showcase the work they do while still maintaining the confidentiality of the LIB space.
We also have helped them with their event marketing and building a brand that resonates with the generation of entrepreneurial women in today’s digital world. The growth continues to ebb and flow as the women of LIB get clear on where they are going next.
Finding the LIB online voice and building transparency.
Since being so successful offline, it was very important for BNL to find the right online voice for Living in Balance and to build the online brand with transparency around the program in mind.
We have found that social media directed to women about doing business the women’s way and growing their businesses with empathy and compassion in mind has been received with open hearts.
Consulting on different marketing avenues.
With Living in Balance making the transition online, BNL has helped with marketing consulting within the different avenues LIB focuses on in addition to social media.
We’ve worked with guiding LIB on website updates needed as well as consulting on their videography work for their programs. We continue to be there for LIB with marketing guidance no matter the marketing avenue.
Marketing the seminars.
Living in Balance puts on a lot of fantastic seminars for their mentees as well as other women who are interested in their programs. BNL comes into play during these events through marketing them!
We create the different events on the social media platforms, run ads for the events, and monitor how we can improve the attendance with every event LIB does. With every event, the BNL team ensures that the correct audience is targeted and that the imagery and copy is in alignment with LIB and the women they’re looking to attract into the program.
