The Key To The Stoke is…
The Stoke Hotel is a funky boutique hotel that simply throws any normal hotel stay out of the window. When you stay at The Stoke, you’ll feel the Canadian Kootenay wilderness both inside the hotel and outside in the great outdoors.
The Stoke Hotel was a client of BNL’s when they officially launched the hotel in 2017 and stayed with us until 2021. They came to us because they wanted to increase brand awareness and utilize social media to push people to get stoked about Revelstoke and their hotel. That’s exactly what we did for them and then more.
What We Did
BNL produced high-quality social media content for The Stoke on social media. We handled all social media inquiries and feedback for the hotel.
In addition to social media, we worked to create an ambassador program full of mountain lovers, athletes, and content creators who stayed at the Hotel and shared their epic Revelstoke experiences.
These collaborations provided fantastic user-generated content for The Stoke’s accounts.
Finding The Stoke’s Voice
Finding The Stoke’s voice was key when beginning their social media journey. We knew that The Stoke Hotel was unlike any other hotel we’ve travelled to, so we amped that up.
Epic. Adventurous. Canadian.
We created #KeytoTheStoke because of their genius keycards that feature a key on them. We utilized the #Revelstoked hashtags that went viral and found the niche voice The Stoke wanted to have.
epic. adventurous.
canadian.
Influencer Ambassador Program
The Stoke Hotel’s success and growth all came back to their audience and guests. When BNL partnered with The Stoke Hotel, we created an ambassador program full of influencers, professional photographers and content creators across BC. This program has provided incredible reviews of the hotel, outstanding photography and tails of adventures others want to experience for themselves.
Because of this, The Stoke Hotel has become the go-to place for adventurers and athletes to stay. (PS. We highly recommend you go stay there!)
Achieving it All Through Community
Starting from a fresh account with no followers to where The Stoke has landed with Instagram growth has been incredible to witness. The Stoke Hotel has achieved this through community.
Everything comes back to the community.
BNL worked on creating an engaged social media community through following relevant travel accounts, content creators and those who are stoked on Revelstoke. We created and utilized hashtag bundles to help The Stoke’s account show up on the explore feed and we participated in many local business and content creator collaborations.
When you visit The Stoke’s account, you will see an account that has an engaged community of people who follow, like, share and comment on all of The Stoke’s posts. The adventure is real and The Stoke brings that desire to get outside to the screens of all of their followers.
A Word from The Stoke Hotel
“It is with much enthusiasm that I recommend the services of BNL Media Consulting. I have been working with the BNL team for over 3 years and have always been completely satisfied with their creativity, professionalism, and work ethic. They do an excellent job for my properties and I enjoy working with them! I’m happy to recommend the services of BNL Media Consulting.”
