We Can Feel The Sutton Spirit.
Sutton Group Real Estate is a Canadian real estate brokerage. But, they’re so much more than just being a team of realtors who help people buy and sell homes. They help give back to their communities, help create digital communities through webinars and are there for their realtors in every way.
BNL Media Consulting had the privilege of working with Sutton Group Real Estate from 2019 - Mid 2024 and the growth we all saw and the increased in connectedness among their agents were astounding.
What We Did
When Sutton Group Real Estate reached out to BNL, they were looking for a social media partner to support their full time marketing staff.
BNL managed Sutton Group Real Estate’s social media channels (Instagram. Facebook, Twitter). We create feed posts and IG stories. We also managed their accounts by responding to comments, replying to DMs and engaging with their followers.
The goal with this account was to not only bring brand awareness to the brokerage name at large but also to deepen the connection and communication with their realtors. We helped them advertise webinars, annual events, as well as celebrate the wins of all their realtors across Canada.
Finding Sutton’s Social Media Voice.
When Sutton Group Real Estate started with BNL, they had just over 1,000 followers. With the help of proper engagement and consistent social media posting, Sutton’s followers and follower engagement have been skyrocketing ever since.
Professional. Creative. Educational.
We attributed this success to finding Sutton’s voice on social media. Known for their professionalism with real estate agents, we kept it professional but upbeat. We showcased the realtors and their Sutton Spirit work where they give back to communities and featured the incredible realtors in each brokerage.
We of course sprinkled in some real-life behind-the-scenes realtor magic, and some re-shareable content that the realtors could reshare to their social platforms for their audience as we know how hard content creation can be for realtors, and this is why Sutton’s social media was such a success.
Professional. Creative. Educational.
Optimizing X (Formerly Twitter)
Not every client will use and optimize Twitter, but Sutton Realty Group is one that does! Part of our social media work with this client was to help grow their Twitter page and following and we absolutely loved doing it. We did this by creating engaging Twitter-specific content that is both easy-to-digest and easy to share.
When you visit Sutton’s Twitter page, you’ll find over 4,700 engaged followers who comment and share Sutton Groups’ content on this platform regularly.
The realtors of Sutton love to Repost!
Facebook Marketing and More.
Along with everything we’ve mentioned already for our relationship with Sutton Realty Group, we also helped with all of the Facebook-specific marketing.
From creating Facebook events to advertising for their webinars, we did it all with Sutton Group Realty!
Sutton Group was a fantastic client to help grow their Facebook reach. Facebook was the ideal platform to market their webinars and different Facebook events. Our team at BNL worked with the Sutton Group team to target the right audiences, create engaging visuals and market the need-to-know specifics. Visit the Sutton Facebook page to see for yourself.
A Quote From Sutton Group
“BNL is an absolute delight to work with! With their knowledge and expertise, we have seen targeted growth across all of our social media platforms. BNL saves us countless hours every week that we can allocate to other parts of our business. We are so thankful to have their trustworthy and professional staff in our corner. 10/10 recommend!”