The Difference Between a Virtual Assistant and a Social Media Manager

Deciding where you need help within your business is a big decision to make. Are you debating whether to hire an employee, a virtual assistant or a social media management company? 

In this blog post, we’re going to discuss the difference between a virtual assistant and a social media manager and why it’s a good idea to have both on your team! And why it’s not a good idea to hire a VA to do social media.

Let’s get familiar with what a virtual assistant is compared to a social media manager. 

What is a virtual assistant?

A virtual assistant is someone who helps your business from a remote location. They take care of a variety of tasks that can include data entry, client follow-ups, email creation, marketing and more. 

A virtual assistant is your go-to person who can help you with all of your basic everyday business needs. 

What is a social media manager? 

A social media manager is someone who oversees everything to do with a client’s social media channels and platforms. When you work with a social media management agency, your business knows that it’s time to allow someone with the experience and expertise to focus on your social media growth.

BNL Media Consulting is a social media management company. We curate and post content on client social media accounts to promote growth. We do it through a social media growth business plan we’ve created and have seen huge success with. Our team uses specific strategies and planning for brands to become known in their industries through the use of social media! 

We’re your one-stop-shop for everything social media growth. 

What is the difference between a social media manager and a virtual assistant? and which one are you looking to hire?

The difference between a social media manager and a virtual assistant?

As you can tell from the explanations above, a social media manager is focused on one area of your business and a virtual assistant works in many different areas. A social media manager will have experience in growing social media and will have a different set of skills compared to a virtual assistant. 

Should you get both? 

At BNL Media Consulting, we believe that it’s beneficial to have both a virtual assistant and a social media manager for your business growth. Each role is quite different with different benefits for each. 

If you’re looking for help with everyday tasks, having a VA will allow you to focus on the bigger picture items while knowing that your emails are being checked and your everyday tasks are being checked off.

If you’re looking for help being found on social media and growing your following, a social media manager is the person you’re looking for! Being able to hand off the stress of social media to a social media management company will allow you to have a big weight off your shoulders. You’ll know that your social media will be taken care of by a professional and you’ll see the growth every month. 

Our main tip is to figure out what you’re looking for help with and then base whether you need a virtual assistant or a social media manager for those tasks.

Can’t a VA do social media too?

The simple answer is MAYBE, but you shouldn’t want them to handle it. Virtual Assistants normally are more focused on the business side of the business. They may have gone to school for business administration. They eat, sleep and breathe organization. 

But, at the end of the day, a VA doesn’t usually have the marketing expertise and internal drive to grow your social media channels. It is simply just another task to check off the to-do list. A social media manager is the perfect person you want focusing on your social media. They will have the experience, background and strategic plans to get your social media found. Plus, they get serious joy around social media marketing every single day and it's ALL they think about.

Just as you wouldn’t hire someone to become an employee who isn’t qualified, don’t let someone unqualified try to grow your social media. It will most likely end up being a loss of money and time. Two things a busy business shouldn’t waste.

BNL Media Consulting is who you want.

If you’re interested in BNL’s services, please reach out to us today. We’d love to see how we can help your business grow through the power of Instagram and Facebook.